HYUNDAI 'BEHIND EVERY GREAT WOMAN' CAMPAIGN

Art Direction

With the launch of the new ‘Venue’ compact SUV by Hyundai, I worked as Art Director in collaboration with Crybaby Productions and Pacific Magazines to produce a three-part video series, print and digital editorial features and print and digital advertorials focusing on women owning their futures.

The brief was to drive consideration for the new Hyundai Venue among Females 50+ and SINKs/DINKs, with a focus on the external design. Behind every great man is a woman who helped him get there… what about behind every great woman? Hard work and determination. In Hyundai’s very own subverted, modern-day version of the famous ‘Solo Man’ advertising campaign, “Behind Every Great Woman” celebrates women who are self-made or are positively navigating life on their own and winning. These women are in control, look after themselves physically and mentally and don’t rely on anyone else for their success, reflecting the personality of the Hyundai Venue itself.

A diverse range of talent told their story as a letter to their younger self, with actor Miranda Tapsell, surfer Laura Enever, and entrepreneur Hayley Bonham all sharing their stories.

CLIENT: HYUNDAI
SERVICES: ART DIRECTION AND DESIGN

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Miranda-Mag-Mock
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© Elana Robson 2020

© Elana Robson 2018