TOM Organic is a female founded company that exists to create a positive impact across personal and baby care. TOM Organic was born with a dream and a $10,000 loan. They now provide women around the country with a socially and environmentally sustainable choice that supports their health. TOM Organic wants to pay it forward with another $10,000 for a female entrepreneur that is doing things not just for profit, but making the world a better place.
Working with Crybaby Productions, I designed videos and gifs to launch the female empowerment Grant: TOM Organic’s “Pitch for Purpose”. The brief was to create engaging content in order to spread the word about the grant. Working with the TOM Organic style guide, the videos and gifs are an updated version of their current brand look and feel, to sit alongside their colourful and playful illustrative and typographic Instagram content. The videos and gifs were used across TOM Organic’s social channels and website.
CLIENT: TOM ORGANIC